Keeping the client central by specialising.
Craig Paterson is a Business Advisory Manager at Johnston Carmichael who are one of the UK’s top 20 accountancy firms.
With over 800 staff and partners, they are Scotland’s largest independent firm of Chartered Accountants and Business Advisers.
Craig explains " My client’s needs have been central to why I decided to take the CTA qualification. It was important for me to make sure I was giving my clients the best “all round service” I could offer them. Being client centric is so important in today’s competitive landscape and listening to them is key. I also knew that tailoring my advice to better fulfil their needs was vital to their success and mine".